Digital Marquees

These things are pretty cool. They're gigantic digital billboards. The originals were pretty basic. Red text on a white background with some falling money or something like that. I threw together some wireframes of the new idea on a whiteboard. It got approval and we moved into the design phase. I built the assets in Photoshop and Derrick Treadwell handled the animation in After Effects.

Date: 2013
Client: Ultimate Gaming
Role: Art Director, Graphic Designer